Tennis, Fashion & Product Endorsement

An interesting piece popped up in the BBC around the time of this year’s Wimbledon Championships that shared a brief history, from hemlines to footwear, of the sport’s influence on...

Replacing Product Photography

In our last post on digital image realism, we discussed an inherent need for creating digital versions of physical products to trigger the online “A-ha” moment. For most marketers and...

A consumer’s experience of your brand online is important to you, strike that, it’s critical, but chances are it’s something that you’ve heard a million times already. In fact, a...

Flying Cars, VR and Dog Food

The INDG manual of style considers 'mind-bogglingly' to be in good style as opposed to 'awesome' or 'cutting-edge'. So here's one: flying cars — what a mind-bogglingly stupid idea!   In the...

According to the IDC, 70% of consumers’ purchases take place outside of retail stores. Thanks to the Internet, shoppers are more empowered than ever with instant access to detailed product...

After months of preparation, the Delft Hyperloop team along with 28 other teams have competed in the first Hyperloop Pod Competition Weekend just outside SpaceX headquarters in Hawthorne, CA.   Teams put...