Let’s say you are shopping for a new fridge (or dishwasher, oven, television, pair of shoes, any product really). You have done your research: online reviews, spoken with friends, visited...

Workplace performance Researchers at University of California, Berkley found that within the modern workspace, one distraction overshadows all others. Speech distraction was identified by workers as their number one pet peeve,...

CGI production pipeline fundementals

Render, animate, rinse and repeat   The more you use CGI the more it becomes important to understand how to work efficiently. “Everything is possible” is a usual refrain. But what does...

Why scaling up requires transformation

Scaling up is less straight-forward than ever   Whether consumers add items to a shopping basket you actually hold in your hand, or to a virtual one, a lot has happened in...

Fabio Schillaci on Product Configurators

Fabio Schillaci is far from shy when it comes to discussions around digital technology application to mass customization, personalization and product configuration, having worked intensively across these disciplines for more...

From shorter time to market to personalized content creation, we explore seven key reasons why your business should incorporate CGI into future consumer experience projects and how you can benefit from...