Fabio Schillaci on Product Configurators

Fabio Schillaci is far from shy when it comes to discussions around digital technology application to mass customization, personalization and product configuration, having worked intensively across these disciplines for more...

From shorter time to market to personalized content creation, we explore seven key reasons why your business should incorporate CGI into future consumer experience projects and how you can benefit from...

Tennis, Fashion & Product Endorsement

An interesting piece popped up in the BBC around the time of this year’s Wimbledon Championships that shared a brief history, from hemlines to footwear, of the sport’s influence on...

Replacing Product Photography

In our last post on digital image realism, we discussed an inherent need for creating digital versions of physical products to trigger the online “A-ha” moment. For most marketers and...

A consumer’s experience of your brand online is important to you, strike that, it’s critical, but chances are it’s something that you’ve heard a million times already. In fact, a...

Flying Cars, VR and Dog Food

The INDG manual of style considers 'mind-bogglingly' to be in good style as opposed to 'awesome' or 'cutting-edge'. So here's one: flying cars — what a mind-bogglingly stupid idea!   In the...