Author: INDG

What’s next for product experiences?

Imagine interactively experiencing a product you’re interested in; knowing exactly what it looks like from all sides, to fully appreciate its design, playing with how it works, understanding what its...

How to master dynamic customer journeys?

Customer journeys are becoming more varied and complex than ever. It’s no longer about the one perfect journey or brand campaign or video; it’s about personalisation....

Luxury Shopping in the Digital Age

Luxury brands began dipping their toes into the digital space, already several years ago. When it comes to digitization, though, many of these brands still remain reluctant. The somewhat dated...

Let’s say you are shopping for a new fridge (or dishwasher, oven, television, pair of shoes, any product really). You have done your research: online reviews, spoken with friends, visited...