Author: INDG

CGI production pipeline fundementals

Render, animate, rinse and repeat   The more you use CGI the more it becomes important to understand how to work efficiently. “Everything is possible” is a usual refrain. But what does...

Why scaling up requires transformation

Scaling up is less straight-forward than ever   Whether consumers add items to a shopping basket you actually hold in your hand, or to a virtual one, a lot has happened in...

Fabio Schillaci on Product Configurators

Fabio Schillaci is far from shy when it comes to discussions around digital technology application to mass customization, personalization and product configuration, having worked intensively across these disciplines for more...

Tennis and Fashion

An interesting piece popped up in the BBC around the time of this year’s Wimbledon Championships that shared a brief history, from hemlines to footwear, of the sport’s influence on...

Replacing Product Photography

In our last post on digital image realism, we discussed an inherent need for creating digital versions of physical products to trigger the online “A-ha” moment. For most marketers and...

A consumer’s experience of your brand online is important to you, strike that, it’s critical, but chances are it’s something that you’ve heard a million times already. In fact, a...