INDG Reveals Online Video Configurator
INDG has introduced an online video configurator that enables users to change the color of a product while a video is playing without even pausing. It is being showcased for the first time at the NRF Big Show, currently underway in New York City.
INDG’s latest innovation means brands can showcase all their product variations in a single video, rather than creating separate videos for each different color. Colors change in real-time, without needing to pause or reload the video. The interactive video can be embedded on a website as part of a product configurator. It works on all major browsers and requires no plugin.
“When it comes to CGI-based technology for digital product experiences, retailers have only been scratching the surface,”
The patented technology works with any existing video, with no need for new assets to be created. Colors change instantly midstream, without reloading, preventing performance issues where bandwidth is constrained. The video configurator is ideal for brands and retailers to effectively visualize product variations, and offer online visitors a more engaging product experience.
“When it comes to CGI-based technology for digital product experiences, retailers have only been scratching the surface.” said INDG CEO Frans Vriesendorp, speaking at the NRF BIG Show. “With this instant video configuration tool, companies can dramatically improve user experience around every product variation, using their existing video content at the core.”