Imagine interactively experiencing a product you’re interested in; knowing exactly what it looks like from all sides, to fully appreciate its design, playing with how it works, understanding what its...
Industry Insights
Customer journeys are becoming more varied and complex than ever. It’s no longer about the one perfect journey or brand campaign or video; it’s about personalisation....
Luxury brands began dipping their toes into the digital space, already several years ago. When it comes to digitization, though, many of these brands still remain reluctant. The somewhat dated...
Let’s say you are shopping for a new fridge (or dishwasher, oven, television, pair of shoes, any product really). You have done your research: online reviews, spoken with friends, visited...
Render, animate, rinse and repeat The more you use CGI the more it becomes important to understand how to work efficiently. “Everything is possible” is a usual refrain. But what does...
Scaling up is less straight-forward than ever Whether consumers add items to a shopping basket you actually hold in your hand, or to a virtual one, a lot has happened in...