Author: INDG

Tennis, Fashion & Product Endorsement

An interesting piece popped up in the BBC around the time of this year’s Wimbledon Championships that shared a brief history, from hemlines to footwear, of the sport’s influence on...

Replacing Product Photography

In our last post on digital image realism, we discussed an inherent need for creating digital versions of physical products to trigger the online “A-ha” moment. For most marketers and...

A consumer’s experience of your brand online is important to you, strike that, it’s critical, but chances are it’s something that you’ve heard a million times already. In fact, a...

Flying Cars, VR and Dog Food

The INDG manual of style considers 'mind-bogglingly' to be in good style as opposed to 'awesome' or 'cutting-edge'. So here's one: flying cars — what a mind-bogglingly stupid idea!   In the...

R&D: Siggraph Review

Recently we went to SIGGRAPH, the world’s largest, most influential annual event in computer graphics and interactive techniques (Anaheim, California, July 24-28, 2016). Here are some of our highlights:   MATERIALS Lucasfilm, in...