Industry Insights

After months of preparation, the Delft Hyperloop team along with 28 other teams have competed in the first Hyperloop Pod Competition Weekend just outside SpaceX headquarters in Hawthorne, CA. Teams put...

Replacing Product Photography

In our last post on digital image realism, we discussed an inherent need for creating digital versions of physical products to trigger the online “A-ha” moment. For most marketers and...

R&D: Siggraph Review

Recently we went to SIGGRAPH, the world’s largest, most influential annual event in computer graphics and interactive techniques (Anaheim, California, July 24-28, 2016). Here are some of our highlights:  MATERIALS Lucasfilm, in...

Flying Cars, VR and Dog Food

The INDG manual of style considers 'mind-bogglingly' to be in good style as opposed to 'awesome' or 'cutting-edge'. So here's one: flying cars — what a mind-bogglingly stupid idea! In the...

According to the IDC, 70% of consumers’ purchases take place outside of retail stores. Thanks to the Internet, shoppers are more empowered than ever with instant access to detailed product...