consumer online experience Tag

What’s next for product experiences?

Imagine interactively experiencing a product you’re interested in; knowing exactly what it looks like from all sides, to fully appreciate its design, playing with how it works, understanding what its...

Luxury Shopping in the Digital Age

Luxury brands began dipping their toes into the digital space, already several years ago. When it comes to digitization, though, many of these brands still remain reluctant. The somewhat dated...

Let’s say you are shopping for a new fridge (or dishwasher, oven, television, pair of shoes, any product really). You have done your research: online reviews, spoken with friends, visited...

A consumer’s experience of your brand online is important to you, strike that, it’s critical, but chances are it’s something that you’ve heard a million times already. In fact, a...