Philips Healthcare

For a major medical conference, Philips needed to promote its range of radiology products. But weighing in at 100 tons, it’s an unwieldy product line to ship and exhibit. They also wanted to stand out from their competitors, who tend to take a traditional, product-on-display approach.

We developed CG master assets for each product, then created interactive digital experiences using apps and video, which were re-purposed online later. Conference-goers could explore the products from all angles, with USPs spotlighted and detailed product information at their fingertips. 

In-depth, interactive product exploration

More effective communication

Elimination of shipping risks and expenses

Began a wide-ranging transformation of the way Philips showcases its full healthcare range