Yamaha

Yamaha initially approached us to deliver an interactive application using their existing photography. But when we started to explore the potential of computer generated assets, a world of possibilities opened up for both interactive applications and other forms of rich content.

Along with the need for consistency in their product photography, Yamaha faced the perennial problem of preparing all marketing materials in time for the launch of new product lines.

Using their photos, we modeled 83 motorbikes and scooters, including all their options and accessories. From there, each one was rendered from multiple angles for versatile use in print, online and an interactive app. The result has been nothing less than a revolution in Yamaha’s approach to the creation of marketing materials. 

Complete replacement of product photography

Marketing materials prepped and ready long before product launch

Consistent imagery for all models

Cost-efficient use of marketing budget

Laid groundwork for stage two: developing interactive apps using the same master assets