Philips Shavers

For Philips shavers, we developed a strategy to produce rich CG assets for their full range of shaving products. These needed to be both adaptable (to all products in the range) and reusable (across all media touchpoints).

We created a library of colors and materials that allowed us to smartly reuse their assets and develop a cost-effective plan to generate CG versions of every product. The result is a fully digitized product catalog, transforming their approach to the creation of advertising, marketing and support materials. And the initial fixed cost has led to an overall reduction in budget. 

Rich assets bring product experience to life on the Philips website

Also available for use on retailer websites

Adapted into video for use in TV commercial and online

Content re-purposed for interactive product manual and Philips’ male grooming app

Assets and content now available for adaptation to the full Philips Shave 9000 series