Philips’ HeartModel software powers groundbreaking ultrasound products with a level of clinical detail never seen before. To launch this cutting-edge technology in the professional marketplace, Philips Healthcare turned to us to create a marketing video with lifelike anatomical imagery.
Building on the expertise of INDG’s medical subsidiary Medify, we took 3D imagery of the human heart generated by the product and rendered it in high resolution. In addition, our CG artists interviewed medical professionals and attended a live open-heart surgery in order to create a powerfully vivid CG model of a beating human heart.
The result was an attention-grabbing marketing video that gained instant press attention and coverage. The assets we created have been adapted into an interactive web experience and left us with one very happy client (“LOVE it!”).