furniture-furnishings-compr

ROOM BUILDER WITH
AUGMENTED REALITY

Furniture & Furnishings

furniture-furnishings-compr

ROOM BUILDER WITH
AUGMENTED REALITY

Furniture & Furnishings

furniture-furnishings-compr

ROOM BUILDER WITH
AUGMENTED REALITY

Furniture & Furnishings

WHY IT MATTERS

Product experience has gone digital. When it comes to furniture and furnishings, consumers still like to go to a retail environment to touch the materials and see the product in real life. Nevertheless, today’s pathway to purchase starts long before customers even set foot in a store. Your shop window is in their homes, at their offices, on the bus and in the café. People want to be inspired, to play with different layouts and combinations, compare decoration options and see how it all fits together. Simply showing images, or even videos, just isn’t enough to compete anymore.

WHAT WE OFFER

We’ve developed our own standard software, specifically for the home market. The Room Builder is an app that allows you to create actual room layouts and populate it with home products from its own catalogue. With its specialized augmented reality technology you can see selected furniture in your own room, immediately and without the need for a marker.  The app was launched as an open platform for all brands as Amikasa (winner of Webby award in 2015) and is used in custom implementations by Marks & Spencer and Ralph Lauren Home.

Furniture_assets_roombuilder_1

WHY IT MATTERS

Product experience has gone digital. When it comes to furniture and furnishings, consumers still like to go to a retail environment to touch the materials and see the product in real life. Nevertheless, today’s pathway to purchase starts long before customers even set foot in a store. Your shop window is in their homes, at their offices, on the bus and in the café. People want to be inspired, to play with different layouts and combinations, compare decoration options and see how it all fits together. Simply showing images, or even videos, just isn’t enough to compete anymore.

WHAT WE OFFER

We’ve developed our own standard software, specifically for the home market. The Room Builder is an app that allows you to create actual room layouts and populate it with home products from its own catalogue. With its specialized augmented reality technology you can see selected furniture in your own room, immediately and without the need for a marker.  The app was launched as an open platform for all brands as Amikasa (winner of Webby award in 2015) and is used in custom implementations by Marks & Spencer and Ralph Lauren Home.

Furniture_assets_roombuilder_1

HOW
YOU
BENEFIT

Connect the different stages of the buying journey and offer exactly the right type of experience at every moment
Increase consumer satisfaction — and reduce returns — by ensuring they choose the right product
Full understanding of the product turns browsers into buyers, giving them the confidence to purchase
“Cool”, immersive content fuels engagement and brand preference — not simply sales
Gain insights into consumer behavior by tracking and analyzing their digital interaction
Expand to include new products and whole new ranges using the same platform

HOW YOU
BENEFIT

Connect the different stages of the buying journey and offer exactly the right type of experience at every moment
Increase consumer satisfaction — and reduce returns — by ensuring they choose the right product
Full understanding of the product turns browsers into buyers, giving them the confidence to purchase
“Cool”, immersive content fuels engagement and brand preference — not simply sales
Gain insights into consumer behavior by tracking and analyzing their digital interaction
Expand to include new products and whole new ranges using the same platform

HOW YOU
BENEFIT

Connect the different stages of the buying journey and offer exactly the right type of experience at every moment
Increase consumer satisfaction — and reduce returns — by ensuring they choose the right product
Full understanding of the product turns browsers into buyers, giving them the confidence to purchase
“Cool”, immersive content fuels engagement and brand preference — not simply sales
Gain insights into consumer behavior by tracking and analyzing their digital interaction
Expand to include new products and whole new ranges using the same platform