TV
BUYING
GUIDE

Philips

TV
BUYING
GUIDE

Philips

PROJECT

Choosing a TV has become overwhelming for the average consumer. Philips needed a way to guide consumers through a huge range of technically complex products for every consumer segment.

OUR SOLUTION

We created apps for Web and mobile where consumers can select preferences, compare options and picture products in their own home through augmented reality. 

indg_Cases_Carousel_images_Philips_TV_Buying_Guide_11

PROJECT

Choosing a TV has become overwhelming for the average consumer. Philips needed a way to guide consumers through a huge range of technically complex products for every consumer segment.

indg_Cases_Carousel_images_Philips_TV_Buying_Guide_11

OUR SOLUTION

We created apps for Web and mobile where consumers can select preferences, compare options and picture products in their own home through augmented reality. 

RESULT

Increased buying intention

Increased brand preference

Increased conversion 10x in the 3 months following launch

Easily updated and localized for new markets and models

Red Dot Communication Design Award 2011

RESULT

Increased buying intention

Increased brand preference

Increased conversion 10x in the 3 months following launch

Easily updated and localized for new markets and models

Red Dot Communication Design Award 2011

Can we create the digital experiences your physical products deserve?
Let’s find out.