PHILIPS SONICARE

DIAMONDCLEAN
PRODUCT DETAIL
PAGES

PHILIPS SONICARE

DIAMONDCLEAN
PRODUCT DETAIL
PAGES

PHILIPS SONICARE

DIAMONDCLEAN
PRODUCT DETAIL
PAGES

THE CADILLAC OF TOOTHBRUSHES

How do you bring a range of premium toothbrushes
to life online and increase conversion? It all starts
with creating product detail pages using our
Product Experience Player framework.

THE CADILLAC OF TOOTHBRUSHES

Philips was looking to replace the product detail pages for all four color variations of their Sonicare DiamondClean toothbrush. Philips required a premium experience that brought the range to life.

THE CADILLAC OF TOOTHBRUSHES

Philips was looking to replace the product detail pages for all four color variations of their Sonicare DiamondClean toothbrush. Philips required a premium experience that brought the range to life.

MADE INTERACTIVE

Rich, interactive content engages users so we built and rendered a 360° model of the
toothbrush to allow users to explore the product. Hot spots revealed additional product
information while maintaining the clean layout and premium feel. Once the design
was finalized for one page, our scalable framework enabled us to quickly create the
other three pages, maintaining a consistent design while tailoring the messaging
of each page to the intended audience.

MADE INTERACTIVE

We built and rendered a 360° model of the toothbrush to allow users to explore the product at any angle. Interactive hot spots revealed additional product information while keeping the design layout clean. Once the design was finalized for one page, the scalable framework enabled us to quickly create the other three pages, maintaining a consistent design while tailoring the messaging of each page to the intended audience.

MADE INTERACTIVE

We built and rendered a 360° model of the toothbrush to allow users to explore the product at any angle. Interactive hot spots revealed additional product information while keeping the design layout clean. Once the design was finalized for one page, the scalable framework enabled us to quickly create the other three pages, maintaining a consistent design while tailoring the messaging of each page to the intended audience.

Sonicare_Case_Result_New3

50% CONVERSION

INCREASE

Philips launched their new product detail pages and saw immediate results. While tweaks to a page can improve conversion by 10%, Philips experienced a 50% increase compared with the existing pages and bounce rate decreased by 30%.

50% CONVERSION

INCREASE

We helped Philips launch their premium range of toothbrushes combining lifestyle images and an interactive 360° computer generated model. While tweaks to a page can improve conversion by 10%, we managed to increase this by 50% compared with the existing pages and bounce rate decreased by 30%.

50%

CONVERSION

INCREASE

We helped Philips launch their premium range of toothbrushes combining lifestyle images and an interactive 360° computer generated model. While tweaks to a page can improve conversion by 10%, we managed to increase this by 50% compared with the existing pages and bounce rate decreased by 30%.