PRODUCT
LAUNCH
EXPERIENCE

Audi

PRODUCT
LAUNCH
EXPERIENCE

Audi

PROJECT

For the launch of their new A8 model, Audi came to us to give their loyal fans an exclusive ‘sneak preview’.

OUR SOLUTION

We developed photorealistic CG assets and built a website based on our in-house PEX product experience framework. Each week prior to launch, a new features were revealed for registered users only. Once all features were released, the site became public. 

PROJECT

For the launch of their new A8 model, Audi came to us to give their loyal fans an exclusive ‘sneak preview’.

OUR SOLUTION

We developed photorealistic CG assets and built a website based on our in-house PEX product experience framework. Each week prior to launch, a new features were revealed for registered users only. Once all features were released, the site became public. 

RESULT

A fully interactive product experience that allowed visitors to take full control of the car

Captured and held the attention of loyal Audi drivers

Word-of-mouth marketing success achieved: Exceeded pre-launch sales targets

RESULT

A fully interactive product experience that allowed visitors to take full control of the car

Captured and held the attention of loyal Audi drivers

Word-of-mouth marketing success achieved: Exceeded pre-launch sales targets

Can we create the digital experiences your physical products deserve?
Let’s find out.