PRODUCT
LAUNCH
EXPERIENCE

Audi

PRODUCT
LAUNCH
EXPERIENCE

Audi

PROJECT

For the launch of their new A8 model, Audi came to us to give their loyal fans an exclusive ‘sneak preview’.

OUR SOLUTION

We initiated large-scale, standardized production of CG assets. These are then leveraged to generate animations that showcase the products’ features and benefits. Following well-defined guidelines and a proven process, INDG is continuously creating these assets — and showing them off in rich, animated media. 

PROJECT

For the launch of their new A8 model, Audi came to us to give their loyal fans an exclusive ‘sneak preview’.

indg_Cases_Carousel_images_AudiA8_Product_launch_exp_21

OUR SOLUTION

We developed photorealistic CG assets and built a website based on our in-house PEX product experience framework. Each week prior to launch, a new features were revealed for registered users only. Once all features were released, the site became public. 

indg_Cases_Carousel_images_AudiA8_Product_launch_exp_31

RESULT

More than 1000 assets created

Available in all major kitchen design programs

Animations guide the consumer through product features and benefits

RESULT

More than 1000 assets created

Available in all major kitchen design programs

Animations guide the consumer through product features and benefits

Can we create the digital experiences your physical products deserve?
Let’s find out.