IMPOSSIBLE
AEROSPACE

Tackling flight time

Despite advancements in drone technology over the years, Silicon Valley start-up Impossible Aerospace, saw a major gap in the product line when it came to flight time. Geared towards public safety experts and first responders, their US-1 drone offers a flight time of roughly four times that of its electric counterparts. Meaning teams, like first responders, can use the new drone as an extra pair of eyes to assist their crews for up to 2 hours.

A “battery-first” approach

Engineered and assembled in the US, the magic of the US-1 lays not in new battery technology but in a fundamentally different approach to drone engineering. It’s essentially been designed to package conventional lithium ion battery cells as structural elements, allowing it to fit more battery into the drone at an equivalent weight. So, you could say, it’s not so much an aircraft as it is a flying battery.

Showcasing uniqueness 

The final design is a quadcopter that looks deceptively similar to others on the market, but beats them in flight duration by four times. For launch, Impossible Aerospace asked us to visualize the uniqueness of the US-1’s inner workings, to help tell their story to the public and potential investors. Using CGI, we were able to create beautiful visuals of the drone inside and out, in parallel to product design adjustments along the way.

Proof of concept

As well as strategic support and product visuals, we created a video teaser and dynamic website to mark Impossible Aerospace’s emergence from stealth. Their launch of the US-1 raised $9.4 million in series A funding, bringing the total amount raised to over $11 million. With CEO Spencer Gore promising, “the US-1 is more than just a product. It’s also a proof of concept of a new way of designing aircraft.”