DIGITAL
EXHIBITION
STAND

Philips Healthcare

DIGITAL
EXHIBITION
STAND

Philips Healthcare

PROJECT

For a major medical conference, Philips needed to promote its range of radiology products. But weighing in at 100 tons, it’s an unwieldy product line to ship and exhibit. They also wanted to stand out from their competitors, who tend to take a traditional, product-on-display approach.

OUR SOLUTION

We developed CG master assets for each product, then created interactive digital experiences using apps and video, which were re-purposed online later. Conference-goers could explore the products from all angles, with USPs spotlighted and detailed product information at their fingertips. 

indg_Cases_Header_images_Philips_Healthcare

PROJECT

For a major medical conference, Philips needed to promote its range of radiology products. But weighing in at 100 tons, it’s an unwieldy product line to ship and exhibit. They also wanted to stand out from their competitors, who tend to take a traditional, product-on-display approach.

indg_Cases_Header_images_Philips_Healthcare

OUR SOLUTION

We developed CG master assets for each product, then created interactive digital experiences using apps and video, which were re-purposed online later. Conference-goers could explore the products from all angles, with USPs spotlighted and detailed product information at their fingertips. 

indg_Cases_Carousel_images_Philips_Healthcare_2
indg_Cases_Carousel_images_Philips_Healthcare_3

RESULT

In-depth, interactive product exploration

More effective communication

Elimination of shipping risks and expenses

Began a wide-ranging transformation of the way Philips showcases its full healthcare range

RESULT

In-depth, interactive product exploration

More effective communication

Elimination of shipping risks and expenses

Began a wide-ranging transformation of the way Philips showcases its full healthcare range

Can we create the digital experiences your physical products deserve?
Let’s find out.