Philips’ HeartModel software powers groundbreaking ultrasound products with a level of clinical detail never seen before. To launch this cutting-edge technology in the professional marketplace, Philips Healthcare turned to us to create a marketing video with lifelike anatomical imagery.
Building on the expertise of INDG’s medical subsidiary Medify, we took 3D imagery of the human heart generated by the product and rendered it in high resolution. In addition, our CG artists interviewed medical professionals and attended a live open-heart surgery in order to create a powerfully vivid CG model of a beating human heart.
Luxaflex offers 160 different products in its roller blind range. And they all needed to be included in a product configurator to let consumers play with options and see how they look like in a virtually real setting. The client asked for four ‘inspiration rooms’ with nine different floor and wall colors, and visualize every product, by day and by night, from two different viewpoints.
We did the math and realized that a traditional rendering process would require 200,000+ high-resolution renders! Plan B involved using CG product and room assets in combination with Adobe Scene7, part of Adobe Experience Manager. By creating an extremely modular setup, we drastically drove down the number of renders needed to just 750.
An attention-grabbing marketing video with stopping power
Immediate press attention and coverage
Assets reused and adapted into an interactive web experience
And one very happy client. (“LOVE it!”)
Luxaflex was excited about the quality of visualization — and even more excited by the time- and cost-efficient process
Having piloted the new configurator for roller blinds in the Netherlands, it will be progressively rolled out for all European territories and product categories
Don’t take our word for it. See for yourself!