TV Buying Guide



Choosing a TV has become overwhelming for the average consumer. Philips needed a way to guide consumers through a huge range of technically complex products for every consumer segment.


We created apps for Web and mobile where consumers can select preferences, compare options and picture products in their own home through augmented reality.


  • Increased buying intention
  • Increased brand preference
  • Increased conversion 10x in the 3 months following launch
  • Easily updated and localized for new markets and models
  • Red Dot communication design award 2011

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